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Company Introduction
BNI ELECTRONICS (THAILAND) CO.,LTD., Located in Thailand , committed to provide global customers with high-quality, high-precision, high-layer, special technology process/raw materials PCB products and services, which is a "P-P-S-E" (P=Professional service & capability - P=Precise equipment & production - S=Special raw material & technology process - E=Emerging industries & products) manufacturer serving for quick turnaround prototyping, small & medium batch and mass production, specializing in the Small/Medium batch and difficult PCB orders that others can not handle.
BNI providing many kinds of products, such as High Precision High Layer PCB Board, Heavy Copper Board, HDI board, High Frequency High Speed Board, Blind & Buried Hole Board, Copper Substrate, Aluminum Substrate, Ceramic Substrate, FPC, Rigid-Flex Board and etc. and a series of PCB processing and manufacturing services. Which involves a wide range of industries such as Automotive Electronics, National Defense, Medical Electronics, Communications and Industrial Control and etc.
The Mother company Kinji has a core technical team of more than hundreds of people, headquartered in Shenzhen, and has professional PCB intelligent manufacturing factories in Guangdong,Jiangxi China. besides, has branches and offices in Dongguan, Shanghai, Wuxi, Hong Kong, overseas and etc, the products and services cover nearly 128 countries and regions around the world, serving more than 10W+ users worldwide. Kinji is committed to solving the problems of High Precision Board, Difficult Board, Special Board, Small and Medium-Sized order delivery slow and difficult procurement for enterprises !
Group Overview
Founded in 1997, the Group's parent company, Shenzhen Baineng Information Technology Co., Ltd., stands as a national innovation benchmark in the electronic components and PCB industry. It holds the prestigious dual recognition of being both a National High-Tech Enterprise and a specialized and sophisticated "Little Giant" enterprise. Through its deeply integrated online and offline (OMO) platform, the company has built an intelligent supply chain system centered on a "PCB and components dual-engine" model, providing global customers with one-stop services ranging from product design and R&D to supporting manufacturing.
Headquartered in Shenzhen, the Group has branch offices in South China, East China, Hong Kong, Taiwan, Thailand, and other regions, employing over 400 staff members. It operates 6 major business divisions, 2 online trading platforms, and 2 research institutes. With products and services reaching 28 countries and regions worldwide, the Group has served more than 2 million customers and counts leading renowned companies across industries such as new energy, automotive, security, lighting, medical, home appliances, and industrial control among its downstream clients.
Guided by the "Focus and Surpass" strategy, we deeply integrate artificial intelligence and data intelligence into our entire business process. Through our data middle platform built on proprietary AI assistants and industrial software, we have achieved intelligent decision-making across the full chain—from product development, intelligent component selection, and BOM matching to manufacturing analysis and capacity scheduling. This continuously drives improvements in supply chain collaboration efficiency and redefines value boundaries.
In 2022, the Group completed a strategic integration with Baineng as the parent company, achieving deep convergence of products, resources, and technologies, further strengthening the synergy and responsiveness of our ecosystem supply chain.
Holding fast to the philosophy of "not chasing trends, but guarding principles," we continue to cultivate the industry with a steady and pragmatic approach. We strive to become a leader in our vertical domain, empowering global partners to create shared value.
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0
BOM Items
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906万+
omponent SKUs
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3400
Orders
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2
Research Institutes
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200+
Users
Baineng OMO
Development History
2020
2021
2022
2025
Own Brand
The Water Culture is not only a corporate culture at Kinji but also a profound management philosophy.
Water is the source of life, endowing all things with vitality. Kinji takes water as its teacher and corporate creed, striving to advocate and refine the "Water Culture" that nurtures our growth.
Water creates all things, and the core driving force of enterprise development stems from creation. Kinji advocates for continuous creativity like water, constantly improving and achieving itself through creation.
- Communities
- Business Philosophy
- Work Style
- Management Philosophy
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Qinxue Community
A platform for Kinji employees to learn, exchange ideas, and challenge conventional thinking—fostering consensus and broadening horizons.
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Qinpao Running Club
A space for Kinji employees to enjoy sports, relax, and share happiness—challenging personal limits while caring for health.
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Qinyou Alumni Community
A gathering platform for former Kinji employees to connect, network, and strengthen lasting friendships.
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Qinci Charity Community
A platform for Kinji members to support one another and give back to society—a "Happiness Bank" where we advance and thrive together.
Diligence as the Foundation of Business, Integrity as the Soul of Commerce
Trust, Responsibility, Honesty in Conduct, Solid in Work
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The Benevolence Cycle Theory
All water in the world is connected. The only way for a single drop of water to never dry up is to merge into the ocean.
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Living Space Theory
Wherever the enterprise's influence reaches is its living space. The Group is consistently striving to expand a larger and better living space.
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Resource-Based Theory
Business operation requires diverse talents, ideas, and methods. Only through inclusiveness and absorption can we converge into a vast ocean.
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Decision Value Theory
Establishing a correct, decisive, and rapid decision-making system and harnessing its "decision value" is crucial for enterprise management.